From One-Size-Fits-All to AI-Driven Flexibility: My Personal Journey Through Revenue Growth Management

When I began consulting in Revenue Growth Management (RGM) some 25 years ago, the big promise was “one global template” for all markets. It didn’t work—millions were invested in solutions that failed to adapt to local nuances. Companies then turned to regional or archetype-based approaches, which helped but still demanded costly customizations. By around 2020, frustrated manufacturers started building their own RGM tools, only to face new hurdles in upkeep, scalability, and innovation.

Today, AI is reshaping RGM software, promising unprecedented flexibility, predictive power, and cost efficiency. In my latest blog article, I share how these trends emerged from my own consulting journey and explain what the AI era means for RGM.