When I began consulting in Revenue Growth Management (RGM) some 25 years ago, the big promise was “one global template” for all markets. It didn’t work—millions were invested in solutions that failed to adapt to local nuances. Companies then turned to regional or archetype-based approaches, which helped but still demanded costly customizations. By around 2020, frustrated manufacturers started building their own RGM tools, only to face new hurdles in upkeep, scalability, and innovation.

Today, AI is reshaping RGM software, promising unprecedented flexibility, predictive power, and cost efficiency. In my latest blog article, I share how these trends emerged from my own consulting journey and explain what the AI era means for RGM.

How to Leverage Pocket Price Bands for Revenue Growth in the FMCG Sector

In our latest article, we explore why a broad pocket price band can be a strategic advantage rather than a disadvantage. You’ll discover how to capitalize on premiumization, negotiate smarter trade terms, and harness data analytics to push your average realized price higher—all without alienating your core consumer base.

Discover how retailer apps are transforming Germany’s shopping landscape through personalized pricing and dynamic promotions. Explore the benefits and challenges these digital tools present for consumers, retailers, and manufacturers alike.