How to Leverage Pocket Price Bands for Revenue Growth in the FMCG Sector

In our latest article, we explore why a broad pocket price band can be a strategic advantage rather than a disadvantage. You’ll discover how to capitalize on premiumization, negotiate smarter trade terms, and harness data analytics to push your average realized price higher—all without alienating your core consumer base.

Discover how retailer apps are transforming Germany’s shopping landscape through personalized pricing and dynamic promotions. Explore the benefits and challenges these digital tools present for consumers, retailers, and manufacturers alike.